Shift developed a new brand identity and packaging design of the brand EcoMARC which offers top quality protection for metal and other materials during the construction or reconstruction of any facility. The client, Dugatehna Ltd. wanted an eye-catching brand identity that will differentiate EcoMARC products from others on the market’s shelves.
The packaging design is based on a dark background and simple typography combined with a clearly highlighted logo and stair motif of a metal structure. This motif is derived in a different colour for each new product, which makes it easy to distinguish between them, but also leaves the possibility of introducing new products within the existing line.
The packaging design of this type of product must be informative – it must communicate with customers and tell them everything they need to know to convince them of the product’s quality. Therefore, the information that we depicted in the pictures simplifies perception. In this way, we have saved customer time while choosing the best product to buy and we have graphically displayed the product specifications and the application method.
