After barely scraping through on the supermarket shelves for the last few years, the “Mališa” brand, which consisted of only one product- the classic peanut flips- was not only saved from withdrawal but was given a new lease of life. The reason for this was the quality and the affordable price of the product, which had been slowly losing its market against the increasing number of foreign and local brands and the existing packaging design. Since the existing design lacked a clear rationale for the expansion of the product range, our client made a definite decision to allocate funds for a new design along with new and modern packaging materials. Packaging plays an important role in the process of market identification; the design of the product should therefore be adapted to the target group to which it is intended. Our client Mališić Ltd. decided to redesign a product which is primarily intended for the younger population. Our task was to design a brand identity for a new line of products: Flips, Chips (crisps) and Popcorn. The aim was to create a distinct identity for new products that will hit the market. Since these products are intended for the younger population, our packaging design also went in that direction. Playful design, cheerful colours and motifs are ideal for this line of products. The competition in this market is truly immense and consumers are offered a huge number of identical products from different manufactures. We have sought, therefore, to isolate our client from their competitors and believe that we have achieved success.