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Vizualni identitet, dizajn logotipa

We live in world where the professionalism of politicians and the quality of public representation of their accomplishments has come under increased scrutiny. Developing one’s own personal brand is crucial when it comes to creating a long-lasting relationship with those who matter most – public sympathizers and voters.Individuality and character are the central components of a personal brand and what it seeks to represent. Politicians and those generally in the public eye face the challenge of achieving public recognition as someone who is not just different, but has a better professional focus than their counterparts. Within the political or professional sphere, the key focus is on the development of key strengths or virtues that society values and which...

Logotip

Tradition, experience and an excellent standard of quality has resulted in Pavić becoming one of the most widely recognizable manufacturers of meat products on the domestic market. Operating a huge manufacturing plant in the city of Livno, Pavić supplies all parts of the food industry including retail chains, restaurants and hotels, and wholesalers across Bosnia and Herzegovina. Packaging plays a key role in the process of market identification. Product design should therefore be adapted to the intended target group. Their Gourmet brand is a great example of one that has managed to push for innovation while staying true to its natural character and quality. The client has decided to introduce a new line of 19 gourmet meat products.

 

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Commemorative postage stamp design in occasion of International Day of Sport

Table tennis appeared in England at the end of the 19th century and at the beginning it was just the fun of the Victorian class who had fun imitating playing tennis at home. Table tennis association (TTA) was established in 1921, and the International table tennis federation (ITTF) in 1926. A year later, the first official table tennis championship was held in London. It becomes Olympic sport in 1988. Although it is often considered to be an entertaining sport for relaxation, table tennis is very complex sport that involves the activity of the entire body. Table tennis is played by all, regardless of age, so it is considered to be a sport which promotes communication and friendship.      Two postage stamp edition printed together allowed us to play with the...

Zaleti se do Njemačke! – idejno rješenje kampanje Zračne luke Mostar

For marketing the new route, Mostar airport management decided to use video marketing to inform potential clients about their additional services. Our team developed the campaign "Get to Germany!" - a smartly formulated, funny and creative concept which was written, developed and designed to place the emphasis on Germany as an extremely favourable destination using Eurowings flights from Mostar Airport.

 We created a creative concept and communication strategy, which implies defining the communication message and ways to inform the target audience. We also have developed a promotional 15 second video.

 The end result is a comprehensive advertising campaign involving TV, radio, print, and online ads in the form of an animated 15 second video.

Živimo ljubav! – dizajn monografije/zbornika radova.

Caritas decided to mark these three and a half decades with a studious reflection on the work of this organisation from its beginnings to present day, in order to address future challenges through analysis of past work.This publication unites two content-related parts in over 100 pages. The first part contains lectures from the Caritas Study Days, while the second part contains photographs of various projects done by Caritas of the Herzegovinian diocese, related to the topics covered during the Study Days. Along with the Proceedings, it represents a kind of photo-chronicle.Our team has created a concept that successfully links text and image content. It is noteworthy that our agency has cooperated with the Caritas diocese on various projects for several years. In...

The logo of 20th anniversary of the German company Messer in Bosnia and Herzegovina

Messer is one of the world's leading companies in the field of industrial gases, operating in more than 30 countries and with more than 60 companies functioning within these countries. Messer BH Gas is the biggest company in B&H for the production, sales and distribution of gases. They operate in several locations across the nation - Banja Luka, Sočkovac, Zenica, Bihać, Mostar and Sarajevo. With the celebration of the 20th anniversary of Messer in Bosnia and Herzegovina this year, a suitable logo was created in our agency for this occasion.The logo relies on a combination of graphic elements from the original Messer logo and those derived from the visual identity of Bosnia and Herzegovina, within which they are celebrating their 20 years of work. The blue and...

Vizualni identitet za Advent u Mostaru, shift brand design

“Advent in Mostar” is a place that brings the generations together to enjoy the spirit of Christmas. It will be located in the University of Mostar campus, over 4500m2, with over 60 exhibitors presenting their wares over 42 days. Two stages will also offer a rich cultural and entertainment program to be enjoyed by everyone. An ice skating rink, zoo, live nativity scene and Santa Claus are just some of the activities that we can expect…Shift Brand Design agency was entrusted with the visual identity for the citizens association “Advent”, their logo design and other primary communication materials, and also for the full creative solution for the campaign “Advent in Mostar”.This concept is a positive and welcoming addition in Mostar which often lacks these types of...

The visual identity of DAAAM Conference held in Mostar

The 27th International DAAAM Symposium is the central event of DAAAM International Week. This symposium in the field of intelligent manufacturing and automation is being held in Bosnia and Herzegovina for the first time and is a key event in the technical and technological sciences. In recent years DAAAM International Vienna has been focused on activities relating to long term regional and global cooperation between universities.The primary role of engineering is the contribution to the development of quality of life. For the last 26 years the DAAAM Conference has usually been identified with the event location. We have, therefore, found inspiration in the conjunction of technology and engineering with modern life in the example of Mostar's Old Bridge – a...

Dizajn knjige "Odnosi s javnošću - Teorija i praksa" shift brand design

The new revised edition offers us a broader, more comprehensive and more relevant view of all aspects of public relations since its first publication eight years ago. The first edition received positive reviews from eminent theoreticians and media. The new edition is fully modernised and updated, with an increase in the number of chapters from 34 to 54 and the inclusion of some new units, such as: public relations in the institutions of culture and art, public relations in religious organizations, public relations in trade union and voluntary organizations, public relations in educational institutions, public relations in sport, celebrity public relations, online public relations, and so on. Content is also supplemented by 56 case studies that further assist in...

The visual identity of the High Judicial and Prosecutorial Council in Bosnia and Herzegovina

The High Judicial and Prosecutorial Council of Bosnia and Herzegovina is an independent institution whose main aim is the establishment and sustainability of an independent, effective and accountable justice system in Bosnia and Herzegovina. According to the Law on High Judicial and Prosecutorial Council BiH, the Council has the following competencies: the appointment of judges, prosecutors and professional associates, disciplinary liability, judicial administration and statistics, budgets of the judicial institutions, supervision of the training, the introduction of ICT technologies, as well as a leading role in the implementation and coordination of reform activities in the justice sector in BiH. The High Judicial and Prosecutorial Council of Bosnia and...

Commemorative postage stamp 100th anniversary of Albert Einstein's General Theory of Relativity

Albert Einstein (1879. - 1955.), one of the greatest scientists of the 20th century, is most famous for his theory of relativity which revolutionised modern physics. The theory of relativity is so named because according to this principle absolute greatness does not exist; rather everything is to be seen in relation to everything else. Within the field of physics this consists of two specific theories: special relativity and general relativity.The Croatian Post Ltd. Mostar has issued a commemorative postage stamp in a sheet of 8 stamps + 1 vignette, postmark and First Day Cover (FDC).

Marin Čilić was born on September 28th in the small Herzegovinian place of Medjugorje, one of the largest European Marian shrines in which, by the testimony of six children had witnessed appearances of the Blessed Virgin Mary, Queen of Peace from 1981. Faith in God, love and support of his family, besides tennis, are the most important things in his life. The first time he took a tennis racket in his hands was when he was six years old, and at ten years old he was already accomplishing his first wins, and his professional career began in 2006. Tennis is Marin's life, for his success he could also thank his trainers which have led him for years towards success, starting from his first trainer Željko Dževlan up to Goran Ivanišević who had recommended him to the...

Postage stamp with the motif of Virgin Mary of Medjugorje

Croatian Post Ltd. Mostar it in honor issued a commemorative heart-shape postage stamp with a rose scent in a sheet of 4 stamps, a maximum card (MC), postmark and First Day Cover (FDC).In order of claiming authenticity of the Appearances, the Holy See in 2010 established an International Committee composed of around twenty cardinals, bishops, theologians and other experts that in detail will examine the reports of the Appearances of the Virgin Mary in Međugorje. After four years of work that was closed to the public, in January 2014, the committee finished with their work and handed the results over to the Congregation for religion doctrine that will consider and draw up a proposition to Pope Francis, who will be giving the final decision. Regardless of the...

A short trailer for the insurance company Croatia osiguranje d.d.

A short video to promote the 20th anniversary of the insurance company Croatia osiguranje d.d. created for the Cinestar multiplex cinemas in Mostar. 

eurelsmed mostar

Shift Brand Design (Mostar) has been accredited as an Business Service Provider in the EURELSMED project for the fields: 

• Graphic design  (corporate identity development, design of marketing materials, packaging design...)• Marketing planning and research (branding)• Web design (idesign and devwelopment of new web sites, web aplications)

EURELSMED has launched the SME Voucher Scheme in co-operation with the Development Agencies in Bosnia and Herzegovina NERDA, RARS, RDA NW, REDAH, REZ and SERDA.

Getting a Voucher gives small and medium sized companies easier access to quality consultancy and training and is an opportunity for SMEs to make their company more competitive.

Please contact us for any more questions or information.

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Ivo Andric was born in Dolac near Travnik on October 9, 1892. After finished high school in Sarajevo, he studied in Zagreb, Vienna and Krakow. Having received a scholarship of Napredak in 1912, Andric begins his studies in Zagreb, continues in Vienna and Krakow, and in 1924 he finished in Graz his PhD on “The spiritual life of Bosnia under the Turks”. Between the two wars, he is in the diplomatic service. With the beginning of the World War II he is returning to Belgrade, lives a reclusive life and doesn’t participate in public life. At that time he writes his most important work, the novel “The Bridge on the Drina”. In 1961 he was awarded with the Nobel Prize for literature for his entire life’s work. He died in Belgrade on March 13, 1975.Vladimir Prelog, also...

Livano cheese was named after Livno field area located in Bosnias southwest, from which it originatedand and from where its production spread to the areas of Glamoč and Tomislavgrad. This fact confirmes its relevance trough the persistent habit of consuming this cheese and expressed interest and possibility of its export. During the 126 years old (1886th-2012th) production tradicion the original recipe has undergone some local modifications which gave it much more specificity. Today Livanjski sir is recognized by full and pleasant taste with a reputation for excellence.

Our challenge was the request of our client that the new label needs to reflect the original label, yet the new brand identity has to be an urban and chic one, that would target...