A renowned manufacturer of quality paints, varnishes and facade paints Dugatehna has expanded its product range over the years, which required a strategic approach to the design of individual product lines. The starting point was the packaging design of the line of facade paints, so the client turned to our agency for help with this project. Although product quality comes first in this industry, customers also pay a lot of attention to its appearance.

The same illustration of a building was used on all products, while the difference is in the colour of the product name which is at the same time harmonized with the colours of the illustration on the packaging. The highlighted and slightly rounded typography looks appealing and friendly, as well as the selected colour palette, while the flexible design leaves the possibility of easier introduction of new products in the future. Competition within this market segment is quite strong, so success in the market largely depends on the quality of the packaging’s design, which will appeal consumers. We are sure that this product line will leave a positive impression on potential customers thanks to carefully selected visual elements and the overall design.