Today vehicles for different purposes play a major role in everyday life. PARTS company in Široki Brijeg provide their clients, users of motor vehicles, with a complete service including the purchase, service, maintenance, insurance, as well as administrative and technical operations for any brand and category of vehicle. Comprehensively equipped, materially, technically and in terms of personnel, according to the standards of similar auto clubs in EU, it is engaged in the administrative-technical aspect of usage and maintenance of motor vehicles, their purchase and sale at affordable prices. Our agency created a clear visual identity for the client with an expanded range of business. The new logo reflects the essence of the company and is adjusted to represent Parts core values: high-quality and fast service, affordable prices and friendly staff, and therefore the provision of excellent customer service. From the outset our work was focused on creating an identity based on typography rather than symbols, which would suggest the company’s exacting nature. The final identity shows a graphic representation of the odometer from the industry in which the company is active. The association with the odometer necessitated the use of a controlled color pallete. The color red serves as an accent to the Parts identity and refers to the color of an odometer.
Parts d.o.o.
The Visual Identity of the Vehicle Service Centre
Category: Identity
Today vehicles for different purposes play a major role in everyday life. PARTS company in Široki Brijeg provide their clients, users of motor vehicles, with a complete service including the purchase, service, maintenance, insurance, as well as administrative and technical operations for any brand and category of vehicle. Comprehensively equipped, materially, technically and in terms of personnel, according to the standards of similar auto clubs in EU, it is engaged in the administrative-technical aspect of usage and maintenance of motor vehicles, their purchase and sale at affordable prices. Our agency created a clear visual identity for the client with an expanded range of business. The new logo reflects the essence of the company and is adjusted to represent Parts core values: high-quality and fast service, affordable prices and friendly staff, and therefore the provision of excellent customer service. From the outset our work was focused on creating an identity based on typography rather than symbols, which would suggest the company’s exacting nature. The final identity shows a graphic representation of the odometer from the industry in which the company is active. The association with the odometer necessitated the use of a controlled color pallete. The color red serves as an accent to the Parts identity and refers to the color of an odometer.
