Daca Commerce is a marketer of various products for use in the building industry including paint, protection and maintenance materials for the spaces and places in which we live and work. By the time we started working for Daca Commerce, the company had already been one of the main players in the market for about 20 years. Clearly a visual identity that was developed back in the 90s had become rather outdated in terms of the new media landscape. In order to retain the leading position in the market, the company decided to undergo a rebranding process and develop a completely new visual identity. Even though the target market for the company is diverse, ranging from homeowners, trade professionals to architects and investors, we reached a common understanding with the company’s management to work in the direction of a brighter visual language. As a key identifier with the old logo, we preserved the company’s corporate colors and recognizable forms typical for the industry that company is involved in. The new color scheme infuses positive feelings into the brand image. Vibrant magenta, yellow –green and fluorescent orange are a winning combination. Besides the website, a brand book was created encompassing all brand identity elements, rules and recommendations for their use – elements of primary and secondary communication, and examples of promotional material design (newspaper advertisement design, principles for poster design, outdoor advertisement, etc.)
Daca commerce d.o.o.
The Visual Identity and Web Design
Category: Digital
Daca Commerce is a marketer of various products for use in the building industry including paint, protection and maintenance materials for the spaces and places in which we live and work. By the time we started working for Daca Commerce, the company had already been one of the main players in the market for about 20 years. Clearly a visual identity that was developed back in the 90s had become rather outdated in terms of the new media landscape. In order to retain the leading position in the market, the company decided to undergo a rebranding process and develop a completely new visual identity. Even though the target market for the company is diverse, ranging from homeowners, trade professionals to architects and investors, we reached a common understanding with the company’s management to work in the direction of a brighter visual language. As a key identifier with the old logo, we preserved the company’s corporate colors and recognizable forms typical for the industry that company is involved in. The new color scheme infuses positive feelings into the brand image. Vibrant magenta, yellow –green and fluorescent orange are a winning combination. Besides the website, a brand book was created encompassing all brand identity elements, rules and recommendations for their use – elements of primary and secondary communication, and examples of promotional material design (newspaper advertisement design, principles for poster design, outdoor advertisement, etc.)
