Visual Identity of Business Meeting Connecto 2019.

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Visual Identity of Business Meeting Connecto 2019.

Shift was tasked with creating a simple yet bold and recognizable visual identity and marketing materials of Connecto 2019 event held in Mostar. INTERA Technology Park Mostar, together with the co-organizers and partners, organized business meetings Connecto 2019 aimed to facilitate networking opportunities between Bosnian-Herzegovinian diaspora and domestic entrepreneurs.

We developed compelling, comprehensive and communicative brand identity of the event based on the motif of dandelion blossom with aerial seeds suggesting Bosnian-Herzegovinian diaspora and domestic entrepreneurs.

The most important aspect of the event was to connect with entrepreneurs and business leaders with a positive outlook, who focus on making the best of the present in order to seize future opportunities. The visual identity is the heartbeat of the event. It is what someone feels when they think about the event – the overall impression in their mind.

Visual identity of the Connecto business meeting differentiates it among other events. We developed compelling, comprehensive and communicative brand identity of the event based on the motif of dandelion blossom with aerial seeds suggesting Bosnian-Herzegovinian diaspora and domestic entrepreneurs. A background showing the most recognizable landmark of the City of Mostar - The Old Bridge was used in order to connect the event with a location where the event was held. A typographic composition that became the main element for the visual identity of the event was used in a consistent manner on printed and digital material for the conference’s branding. Colors are aligned with the philosophy and the message of the event. Each collateral event material reflects a coherent visual identity.

With this conference, Mostar has become the center of positive stories conveyed by experienced entrepreneurs and representatives of relevant institutions. During panel discussions participants had the opportunity to hear inspirational talks from returnee entrepreneurs, as well as those who build their business success abroad, giving their own overview of the possibilities of cooperation with the diaspora. B2B meetings also added value to the event, enabling all interested companies to make valuable contacts with potential partners, associates and investors.