The Creative Concept and Video Marketing Campaign Development

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The Creative Concept and Video Marketing Campaign Development

At the end of 2017, German airline Eurowings decided to introduce new regular scheduled flights from the city of Mostar to Germany. The first Eurowings flights from Mostar Airport include lines to Stuttgart and Düsseldorf at extremely favourable prices.

Zaleti se do Njemačke! – idejno rješenje kampanje Zračne luke Mostar

We created a creative concept and communication strategy, which implies defining the communication message and ways to inform the target audience.

For marketing the new route, Mostar airport management decided to use video marketing to inform potential clients about their additional services. Our team developed the campaign "Get to Germany!" - a smartly formulated, funny and creative concept which was written, developed and designed to place the emphasis on Germany as an extremely favourable destination using Eurowings flights from Mostar Airport.  
We created a creative concept and communication strategy, which implies defining the communication message and ways to inform the target audience. We also have developed a promotional 15 second video.   The end result is a comprehensive advertising campaign involving TV, radio, print, and online ads in the form of an animated 15 second video.