From the beginnings of Our Lady’s apparitions arose the need to find a proper means of presenting Her messages to the general public. The Information Centre “Mir” Međugorje was founded for this very reason. The Centre set up an archive and a library and started sending reports of current events across the whole world. As time went by, other new ideas have also been developed, such as Robofax, radio, internet, local television etc. Their sole purpose is to facilitate the spreading of Our Lady’s messages. Another purpose of the Centre is to maintain contact with various journalists, radio and television crews that either visit Međugorje or are interested in it in order to provide them with fast and reliable information. The Centre also provides help for those interested in writing a book about Međugorje, as well as those seeking to obtain academic degrees on the topic of Our Lady’s apparitions. Our agency has cooperated with the Centre for many years in terms of graphic preparation of the “Glasnik mira” (“The herald of peace”) magazine and books that are published by the Centre. In addition to this, our client entrusted us with creating a new visual identity that would be easily recognizable to the public. We began the development of creative concepts by designing the logo and all the supporting elements of primary and secondary communication in blue. We found the inspiration for the logo in the contours of Sv. Jakov (St. James) church in Međugorje. The end result is a visual identity with a simple and airy appearance that also maintains a sophisticated and minimalist design.