Creating a company’s visual identity is a demanding and long-lasting process that requires collaboration between the client and the agency. When the client, as in this case, is located in Germany, then the job becomes much more difficult and demanding, but also a much bigger challenge. The final result of this project is the brand book manual which through three parts - visual constants, basic forms and extended forms of logo use, clearly defines the rules and guidelines for logo use, ie the implementation of the company's visual identity. The TBR Gebäudereinigung GmbH logo draws its shapes from the foundations of organic design inspired by nature, and its shape offers inexhaustible possibilities for combining. Forms that permeate outside the desktop merge in the center into one typographically defined whole that gives the name of the company. Chosen colors and detail of the leaf directly communicates that this company wants to bring ecology to the forefront through the concept of cleanliness. We have enriched the visual identity with a decorative pattern composed of repeating one segment of the logo.
TBR GmbH, München
Visual Identity of Company for Building Cleaning and Maintenance Services
Category: Identity
Creating a company’s visual identity is a demanding and long-lasting process that requires collaboration between the client and the agency. When the client, as in this case, is located in Germany, then the job becomes much more difficult and demanding, but also a much bigger challenge. The final result of this project is the brand book manual which through three parts - visual constants, basic forms and extended forms of logo use, clearly defines the rules and guidelines for logo use, ie the implementation of the company's visual identity. The TBR Gebäudereinigung GmbH logo draws its shapes from the foundations of organic design inspired by nature, and its shape offers inexhaustible possibilities for combining. Forms that permeate outside the desktop merge in the center into one typographically defined whole that gives the name of the company. Chosen colors and detail of the leaf directly communicates that this company wants to bring ecology to the forefront through the concept of cleanliness. We have enriched the visual identity with a decorative pattern composed of repeating one segment of the logo.
