We have designed the entire brand strategy and brand architecture for a pet food brand Friend. Although the product is intended for pets, their owners were the ones we supposed to appeal. So we have designed a concept that describes the relationship between the pet and the owner in a best way - Friend. Since the selection of competitive products on store shelves is bigger than ever, and pet owners pay great attention to high-quality food for their pets, the great emphasis was
on packaging design as part of the entire branding process. The name and the brand identity are professional, yet playful and found its inspiration in the way most pet lovers treat their pets - not as an animal but as a “Friend”.
Sjemenarna Ltd.
Pet Food Brand Identity
Category: Identity
We have designed the entire brand strategy and brand architecture for a pet food brand Friend. Although the product is intended for pets, their owners were the ones we supposed to appeal. So we have designed a concept that describes the relationship between the pet and the owner in a best way - Friend. Since the selection of competitive products on store shelves is bigger than ever, and pet owners pay great attention to high-quality food for their pets, the great emphasis was
on packaging design as part of the entire branding process. The name and the brand identity are professional, yet playful and found its inspiration in the way most pet lovers treat their pets - not as an animal but as a “Friend”.
