This concept of honey package truly expresses the purity of the product, and lets it flavors of honey distinct by color. Recognizable polygonal shape of honeycomb directly brings out the message to the potential customers. Modern black ribbon over the jar lid metaphorically follows the homemade concepts that once were used by our grannies. This packaging design is work of Shift Brand Design, Mostar (Bosnia & Herzegovina). As for the producer, it is a beekeeping Glavinic situated in suburb of Capljina, a small town in Bosnia & Herzegovina. Shift Brand Design made a new logo for the manufacturer, where the first letter of the surname is derived from the distinctive honeycomb.