Martin-Guérin Center, Rijeka

Visual identity of the Martin-Guérin Center

Category: Identity

Martin-Guérin Center is a newly established pro-life and pro-family center, located in Rijeka, Croatia. The Center was named after Louis Martin and Marie-Azélie "Zélie" Guérin Martin, the parents of Saint Therese of Lisieux, a Carmelite nun who was canonized as a saint of the Catholic Church in 1925. In 2015 the couple were also canonized as saints, becoming the first spouses in the history of the church to be canonized as a couple. The aim of the Center is to increase public awareness of the sanctity of marriage, thus the primary target audience that the Center aims to reach are families, parents, young couples and young Christians. The logo that we developed identifies the organization and reflects its attitudes and values. Our client wanted a modern, but not too trendy, identity and style. We created an identity that is classically elegant and appeals to both male and female. The whole design is based upon a typeface. The logo, composed of the symbol of cross combined with the letters M and G, puts forward a powerful message, reminding the audience of the Center's vision and values. We selected a color palette that reflected the connection between man and woman. A purple hue represents feminine energy and sensibility, while blue conveys trust and integrity. From a color psychology perspective, purple promotes harmony of the mind and emotions, contributing to mental balance and stability and linking the spiritual and the physical worlds. Blue is the color of devotion and religion, with a further relationship to contemplation and prayer. The final result of our project is an elegant and appealing visual identity which perfectly represents the Center to the public.

Visual identity of the Martin-Guérin Center
Visual identity of the Martin-Guérin Center
Visual identity of the Martin-Guérin Center
Visual identity of the Martin-Guérin Center
Visual identity of the Martin-Guérin Center
Visual identity of the Martin-Guérin Center
Visual identity of the Martin-Guérin Center
Visual identity of the Martin-Guérin Center
Visual identity of the Martin-Guérin Center