The Faculty of Economics at the University of Mostar was founded in 1971 and ranks among the top public economics faculties in Bosnia and Herzegovina. The Faculty’s mission is focused on the education that will provide students a strong basis in business economics and to promote excellence that results in creation of creative and highly educated young people ready to respond to the global labour market challenges. Shift was engaged to design visual identity of the educational institiution in order to communicate the faculty’s mission, as well as to represent the Faculty of Economics in the best possible light to the future applicants - students.
 Defining a personality or character is the first step to creating a strong and meaningful visual identity. To do this, our team first looks at things such as the organization's vision and values. A visual identity can be defined as the expression of who you really are and how you are strategically positioned. The faculty’s logo was created from letters E and F that reminds us of the name of the institution “Faculty of Economics”, while the chosen palette of colours, orange and blue, gives a fresh and distinct look to the logo. In color psychology orange reflects optimism, self-confidence and enthusiasm. As orange suggests energy, the blue is restful and indicates reliability and responsibility. New visual identity is both beautiful and symbolic, what is important factor for any identity. The goal of our project was to build an emotional connection with the target audience. The final logo positions the Faculty of Economics as a welcoming educational institution that balances its emotive side with a confident business tone.

Faculty of Economics - University of Mostar

Design of the faculty’s institutional logo 

Category: Identity

The Faculty of Economics at the University of Mostar was founded in 1971 and ranks among the top public economics faculties in Bosnia and Herzegovina. The Faculty’s mission is focused on the education that will provide students a strong basis in business economics and to promote excellence that results in creation of creative and highly educated young people ready to respond to the global labour market challenges. Shift was engaged to design visual identity of the educational institiution in order to communicate the faculty’s mission, as well as to represent the Faculty of Economics in the best possible light to the future applicants - students.
 Defining a personality or character is the first step to creating a strong and meaningful visual identity. To do this, our team first looks at things such as the organization's vision and values. A visual identity can be defined as the expression of who you really are and how you are strategically positioned. The faculty’s logo was created from letters E and F that reminds us of the name of the institution “Faculty of Economics”, while the chosen palette of colours, orange and blue, gives a fresh and distinct look to the logo. In color psychology orange reflects optimism, self-confidence and enthusiasm. As orange suggests energy, the blue is restful and indicates reliability and responsibility. New visual identity is both beautiful and symbolic, what is important factor for any identity. The goal of our project was to build an emotional connection with the target audience. The final logo positions the Faculty of Economics as a welcoming educational institution that balances its emotive side with a confident business tone.

Design of the faculty’s institutional logo 
Design of the faculty’s institutional logo 
Design of the faculty’s institutional logo 
Design of the faculty’s institutional logo 
Design of the faculty’s institutional logo 
Design of the faculty’s institutional logo 
Design of the faculty’s institutional logo 
Design of the faculty’s institutional logo