Školaonica project is the combined result of love and long term teaching experience, for children aged 6-12 years located in the city of Mostar. Healthy lifestyle choices such as physical activity, balanced meals and reduced time in front of the TV or computer were the main motives for launching this project. At a time when parental absence is growing at an alarming rate, the “Školaonica” team developed a program to help family members, both children and parents, through the provision of an extended qualitative child care and supervised learning service.
The need to attract the dual audience of parents and children, with a focus on appealing to the needs and desires of children and adolescents, the team turned to Shift agency for assistance with branding and developing a comprehensive creative design for the project. Focusing on the theme of good health, SBD used the concepts of movement, activity and positive energy to form the look and feel of the Školaonica. The choice of colors was used to suggest growth and activity – particularly as it relates to the goal of involving children in active recreation. For children, Školaonica represents a standard of "open-mindedness" and free choice, enabling children to experience and learn healthy habits in a fun and exciting way.