This vibrant visual identity is in keeping with the brand personality, being young, trendy and casual! The owners wanted to develop an iconic new nightclub and social gathering place that will stand out as one of the premier facilities of its kind in the region. The stylish club atmosphere was the primary objective while working on this assignment. The club identity design is centered around a simple geometric graphical mark: the use of two arches representing the letters "D" and "O". These represent the constancy of the identity, with its noticeable form and color. Additionally, the identity was infused with a range of objects and symbols that illustrate the bar's image and attitude as well as atmosphere, with the goal of reaching out to the target market of young and energetic people wanting to have fun. With this active approach to the visual identity design of the club, countless different compositions of the logo can be created over the years; thereby keeping the identity fresh over a long period of time.