Bilijon insurance from Zagreb focuses on providing an optimal service in all areas of insurance. A highly motivated team of insurance specialists are entirely dedicated to the customer, his requirements and needs. In cooperation with the best insurance companies in Croatia, Bilijon provides customers with the largest selection of insurance at very competitive prices. The continuous growth of clients and services have resulted in the need for rebranding and, above all, a new visual identity for the company. The visual identity stylistics in this segment of companies and services are limited to those refelecting integrity and professionalism, and this was the basis of our search for the conceptual solution for the logo and entire visual identity. The inspiration was the existing verbal identity and the final result is logical game of letters and numbers hidden in the name of company. In addition to the conceptual solution of the logo, we created the brand book manual with a defined logo application, and primary elements of communication – business card, memorandum, envelope, folder, official stamp, A5 notebook and table flag.