In recent times our region has been swept by a true wave of “immortelle-mania”. Many people have turned to cultivating this plant since it possesses the properties and qualities which make the ideal combination of hard work, effort and profitability. Along with other aromatic herbs, immortelle is used in pharmaceutical, cosmetic and culinary industry. Despite all this, few people have decided to take further steps in the exploitation of this plant and hardly anyone had the courage to go all the way and present the market with a complete finalized product. However, we were fortunate that one of our previous clients decided to take a step in this relatively dangerous and uncharted direction which, led by their unfailing business instinct, made this task all the more interesting for us. Inspired by the plant’s English name “immortelle”, our client wished to add a personal touch and a note of originality to their product by choosing the name “Immortella” for the new brand of natural cosmetics, soon to be available on the market. Initially we dealt with the basic elements of the visual identity, most importantly the conceptual design of the logo and its application to the corporate elements. The finished product collection will soon be available on our website.