Mandeks Ltd.

Visual identity for innovative manufacturer of electrical materials

Category: Identity

The core business of Mandeks company is production and installation of electro-technical products, the production of other plastic products and wholesale. Parts of the production assortment include modern solutions to connectors and switches; fuse boxes, junction boxes, plastic trunking and floor sockets. The company is located in Široki Brijeg where all production and warehouse capacities are situated. The company TEM Mandeks, since its foundation to today, has consistently developed, yearly consolidating its position in the national market and expanding to the market of Southeast Europe. Our agency is responsible for the visual identity and promotional materials of this company. The conceptual solution for the logo is based on their previous logo. It is in two colours, the typography is legible, and the intervention on the first letter is connected with prior visual identity. The visual identity and promotional materials for the typeface, Neo Sans Pro, has been chosen for its legibility, ideal for delivering the often complex information required in the transport industry. The decoration element follows logo lines and can be adopted in the construction of all basic and expanded print forms, as well as in interior constructions. The rhythm and form of decorative lines, reminiscent of sporadic and indefinite rhythm in the usage of these products, is always adapted to the individual needs of each user.

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