Tourist Info Center

Visual identity & marketing materials design

Category: Identity

The Tourist Information Center offers information services to tourists and visitors, organizes trips and stays in Herzegovina, reserves accommodation, organizes tours and other services related to tourism. Shift Brand Design created the logotype and the marketing materials for the center. TIC’s Visual identity expresses its interaction with the tourist, while the related decorative patterns project a friendly image of the region and Herzegowinas cultural, historical and natural resources. The purpose of the TIC Identity standards is to provide guidelines for how to design cohesive marketing materials for the project and to help the user implement and convey the visual identity across many other different applications.