The European Union has developed "Trebizat heritage trail" as a competitive tourism product in the niche of cultural tourism and increased its potential for contributing to the overall economic growth and promotion of Bosnia and Herzegovina as a unique tourist destination. Our agency had the responsibility to convey the diversity and richness of natural, cultural and historical heritage of the region in THT's marketing materials, including brochures which feature active, historic or relaxed tourism offers. The logo of the THT project forms a silhouette of the river Trebizat, which is known for its winding river flow. The choice of blue and shades of green as the official colors was based on the desire to visualize the geographic location this river flows through. The design is ment to inspire people with a richness of regional gastronomic and historic fascinations. While the identity design was extremely important, the promotional materials were the essential part of the campaign.