TT Kabeli Ltd. company decided, due to changes in the company's business, to take the opportunity and create a new visual identity to become recognizable in the domestic and foreign markets. The primary activity of the company is the production of power cables up to 1 kV with trade and execution of works. The goal of the company in the coming period is continuous production and thus achieving better business results, ie total revenue, profit and achieving a long-term stable position in the market. The new visual identity in the form of a brand book manual is actually the starting point for all further marketing actions. It sets a number of rules and examples for the design of promotional material of this company, the correct implementation of the logo, or visual identity as a whole.