Shift was recently tasked with designing a logotype and label design for Vican wine and brandy that has the primary function of a business gift for partners who appreciate good wine. The client expected a modern and minimalist design that will be recognizable throughout the product line, and whose basic identifiable elements recall the core business of Miviko Cables. The client previously defined the name of the wine – Vican wines – so named after the surname of company owner. Miviko Cables is a domestic company which manufactures LV thermoplastic-insulated wires and cables to up to 1 kV. The conceptual solution of the logo is a link between the recognizable elements of winemaking and Miviko's core business activities. We found inspiration in the grape cluster and wire cross section, so we decided to use these two elements in Vican wines logotype design. We derived the logo and labels in different colours to highlight different types of wines. The simplicity of the packaging sets Vican wine apart from more traditional approaches to wine labelling, providing a sense of modern elegance and sophistication and can impress even the most demanding of clients.

Miviko Cables Ltd.

Logotype and Label Design for Vican Wines

Category: Identity Packaging

Shift was recently tasked with designing a logotype and label design for Vican wine and brandy that has the primary function of a business gift for partners who appreciate good wine. The client expected a modern and minimalist design that will be recognizable throughout the product line, and whose basic identifiable elements recall the core business of Miviko Cables. The client previously defined the name of the wine – Vican wines – so named after the surname of company owner. Miviko Cables is a domestic company which manufactures LV thermoplastic-insulated wires and cables to up to 1 kV. The conceptual solution of the logo is a link between the recognizable elements of winemaking and Miviko's core business activities. We found inspiration in the grape cluster and wire cross section, so we decided to use these two elements in Vican wines logotype design. We derived the logo and labels in different colours to highlight different types of wines. The simplicity of the packaging sets Vican wine apart from more traditional approaches to wine labelling, providing a sense of modern elegance and sophistication and can impress even the most demanding of clients.

Logotype and label design for Vican wines
dizajn etikete za vino logotip vizualni identitet graficki dizajn shift miviko Logotype and label design for Vican wines
dizajn etikete za vino logotip vizualni identitet graficki dizajn shift miviko Logotype and label design for Vican wines
dizajn etikete za vino logotip vizualni identitet graficki dizajn shift miviko Logotype and label design for Vican wines
Idejno rješenje logotipa i dizajn etiketa za Vican vina Logotype and label design for Vican wines
Idejno rješenje logotipa i dizajn etiketa za Vican vina Logotype and label design for Vican wines
dizajn etikete za vino logotip vizualni identitet graficki dizajn shift miviko Logotype and label design for Vican wines