Pepi Karttis is a company for cardboard packaging and graphic services located in Mostar (Bosnia and Herzegovina). The main direction for the visual identity design was the existing tagline “Packaging for all purposes”. We searched for a way to express a unique visual concept that would give even more emphasis to the tagline portion “… for all purposes”, and in this way we could emphasise the scope and diversity of the brand range. Decorative elements in form of a pattern were introduced as an integral part of the visual identity; they are dynamic, in digital media, even animated. Through rhythm and form they suggest diversity, all which can be packaged in Pepi’s packing materials. Besides visual identity we created a web site design with recognizable visual elements and communication that breaks up the routine of classic web design. In this way an improved user experience is achieved, and the client is in step with the trends of modern business.